Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

The music industry is Broken...

1 Sept 2024 · 1 min

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The traditional music industry model is broken because audiences are now too fragmented for mass advertising to work. When everyone has niche tastes, reaching a universal audience costs too much money and doesn't work anymore.

The mindset of everybody is either DIY or Blockbuster, this, you know, and that's, that's not happening no more. It's like, no, I don't even think we're gonna get those, you know, like we used to. It just is not—
we can't advertise to everybody anymore. It's all niche now. It's—
there's no way to reach everybody. It would be too expensive. It's broken into too many pieces. We could never put it back together again.
Exactly. I call it fragmented. It's my favorite.
100%. I like to say that as well too. It's definitely like—