Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

They are all different... make sure you are doing your research...

4 Feb 2025 · 1 min

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A music industry figure warns artists not to sign with a record label without understanding what it actually does. Labels specialize in different things: social media, street promotion, radio, pop. A street rapper with a radio-focused label is a disaster for everyone.

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If you're an artist that says, I just want to sign to a record label, you're a fucking idiot, because they're all different. They're all good at different things. Some are good at social media, some are good at street promotion, some are good at radio, some are great at pop. So you've got to go where that team can actually benefit you, where they can add value to what you already do. If you're a street rapper and you go to a label that's all about radio, you're going to be miserable because they're going to try to fit you into their cookie-cutter mold, and you're not going to fit, and it's just going to be a really bad experience for everybody.