Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

This game is all about leverage...

12 Feb 2025 · 1 min

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Wendy Day explains why talent alone won't get a record deal. Labels need leverage: proof you can make money through an existing fanbase, sold-out shows, or buzz like LaRussell had. Without that, they won't invest.

by saying that in order to even start a negotiation, you have to have leverage. So leverage is where you have something of value that somebody else wants. Because if you don't have— like, just talent alone is not enough. If you don't have some sort of proof to the label that you're gonna make money for them, like a fan base already in place, or you're already doing shows and getting paid, or like LaRussell, people just love you and they're talking about you, so