Wendy Day says musicians without a long-term vision end up chasing trends instead of shaping them. They react to each album's performance rather than making strategic choices. A clear vision lets you build a sustainable career instead of scrambling album to album.
Chapters
It's a grand vision. And I think like having that is important to be a good artist on the business side, is to like have a, you know, an idea where you're trying to go so you can at least start making the right decisions. Because if you're just out here album to album, that album didn't do good, so now you're just reacting. You know, you're just reacting. Okay, I gotta make a better album. I know they need more, they need this, they need more of that, they need more this. And now you're just, they doing what they want to do with you. Yeah, yep. Instead of building it, you're chasing it. Exactly. Yep, yep, yep. It's proactive. You want to be proactive instead of reactive.