Why aren't you testing your songs??

For our clients, we believe in testing the music. So we will take the client's 5 best songs and we will test those songs with Facebook or Instagram ads, depending on whichever platform is suited better for the type of music that our client has. We take 5 songs, we shoot 5 different videos about a minute and a half long, and it can be you in the studio behind the mic, it can be you driving along in your car, singing along or rapping along to the song. We then spend about $100 a video and we run ads on them, all of them at the same time. And then I go in after the ads are done running for 2 weeks and I look to see how long have the fans stayed on each song. And then that's going to tell me the results of those 5 songs and how long people have stayed. It tells me which song is going to do the best in the marketplace, which song is going to do the least best in the marketplace.