You're probably screwing up...

that it's so hard that most creators, even at a very advanced level, don't do the right registrations because these are not easy systems to interface with. And a lot is back to what you said, Bryson, is manual, and meaning that a lot of registrations are missing, meaning that the money that has been generated can't flow to the right people. So Deborah and I were conversing. She'd seen over decades too, representing artists, you know, songwriters, producers, musicians getting sampled in that a lot of people don't have the rights properly represented. You know, you might have produced part of a big recording and you have a couple of percentage points, but you never see any money beyond the advance, right? So the idea started to form that maybe we can start, you know, a company to be a home, an active home, modern home, a good home for music rights, and work very selectively around this. So last we decided to start it off.