0:19
In this video, William Doyle MRICS explains how leveraging data within a commercial team can transform management from a reactive, costly approach to a proactive, cost‑effective one. By automating data entry, teams save time, and more importantly, the data provides leading indicators that highlight emerging opportunities and potential risks. These early signals enable managers to make preventative decisions, shifting the focus from fixing problems after they occur (the "cure") to preventing them altogether. The overall message is that investing in data‑driven processes reduces expenses associated with reactive commercial management.
