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In this segment, William Doyle MRICS recounts the early development of the Rail Diary platform, describing how his meeting with CTO Paul—who ran the digital agency Gather Digital—taught him that on‑site data entry should not rely on spreadsheet‑style tables. Instead, the system must provide a structured workflow that makes it easy for field workers (illustrated by the ‘person in orange in the pouring rain’) to capture accurate data quickly and correctly. The speaker emphasizes that a well‑designed, user‑centric interface is essential to avoid time‑consuming, error‑prone data entry on construction sites.










