3 Habits That Will Grow Your Mowing Business!

Most of you watching this want my results. Almost none of you want my mornings. And that right there is the whole problem. You see 3 locations, you see $1.7 million per year, you see a leadership team running the day-to-day without me. What you don't see is a 19-year-old kid jumping out of airplanes for the United States Army, getting out, in 2019 with no business degree, no capital, no clue, moving to Aubrey, Texas, and starting a lawn care company with his wife because we needed money and we needed it fast. 6 years later, we've got 3 locations across the North Dallas-Fort Worth market, close to 25 team members, 3 general managers, and an office manager running things I used to do myself, and we're one of the fastest growing lawn care companies in this entire region. Our goal was never 3 locations, it's 10. And everything I'm about to hand to you, I didn't read in a book and repeat it back to you. I lived it, tested it, and I'm still doing it right now while I'm building toward that next stretch of growth. So here's what I want to give you by the end of this end of this video, you are going to know exactly the 3 habits in the exact order I ranked them that took me from a paratrooper with nothing to a guy running 3 locations, having a real estate company and a media company. This is not theory. This is not motivation. The actual daily mechanics is what we're talking about. Here's the part that trips up most people. Most guys think the thing separating them from someone like me is a better strategy, a better niche, a lucky break, the right mentor, some secret nobody's told them yet, quote unquote, the silver bullet. I thought that too for a long time. So let me ask you something before I go any further. Think about the last time you learned something that actually changed the way and how you operate? Was it from one big insight, or was it something small that you kept doing over and over until it became who you are? Because here's the truth that nobody wants to hear: it was never strategy. It was the daily habits underneath the strategy that most people are not willing to do when nobody's watching. Let me give you the first one because this is the one that changed my entire trajectory. Growing your mind every single day. Not once a week, not when you feel inspired, every day. You see, early in my entrepreneurial career, I was around a coaching group where this wasn't optional. Every day I had to read for 10 minutes out of a nonfiction book, listen to 10 minutes of audio, and then submit 2 or 3 nuggets that I pulled out of each one to my coach every single day. If I missed it, I heard about it. There was no gray area. One of the first books they had me read was called The Compound Effect, and in there is a question that has never left me. The question is, would you rather have $3 million handed to you right now, or would you rather take a single penny and double it every day for 30 days straight? One penny becomes two, two becomes four, four becomes sixteen. Most people, if you ask them cold, they take the $3 million. Sounds obvious, right? Except if you actually run the math on that penny doubling for 30 days, blows past $10 million. It doesn't look like anything for the first 2 weeks, and then in the back half, it explodes. That is exactly what happens when you feed your mind every single day. For the first 6 months, it feels like nothing. You read a paragraph, get a nugget, you move on with your day. Doesn't feel like progress. But you stack that for a year, 3 years, 5 years, and you wake up a completely different person running a completely different life. I don't think you get to coast in this. I think you're either growing or you're going backwards. There is no maintaining. And the wild part is almost nobody does this daily. So the guy who actually does it isn't competing with 99% of the market anymore. The second habit is exercising your every single day. You see, I used to think that a couple times a week, 2-3 times a week, was adequate enough. But the problem is, is when you have those off days, or those rest days everybody calls them, you start to get in that habit. You know, one day turns into two, and then two days turns into three, and you're like, yeah, I'll go back, I'll go, I'll go to the gym over the weekend, and plans come up, and then you never follow through. You see, in the Army, I was up every morning at 6:30 saluting the flag every single morning. It didn't matter how you felt. 5-mile run, an hour of physical training, straight into muscle failure on whatever we were working on that day. And here's what that builds that has nothing to do with your body. When you hit push-up number 20 and your arms are done, your brain is screaming to you to stop and you find the grit inside of you and go 3 extra more push-ups, you are training that exact muscle that you need in real business. The muscle that keeps you at the truck one more hour, keeps you on the phone one more call, keeps you in the game one more week when everything in you wants to quit. 99% of people quit right at the point where it starts to hurt and the burden is weighing on your shoulders and you feel it. You're like, why am I doing this? It's not a coincidence. That's the whole game. The people who make it through are the ones who go one more push-up, one more day, one more hour, one more week, one more month, one more season. I'm not telling you to go run 5 miles tomorrow morning. I work out about 20 minutes per day. That's it. Do 20 push-ups the second you get out of bed. Takes 5 minutes. That's more discipline than 98% of people watching this or that wake up in the morning, and you did it before you even brush your teeth. So that's the second one. So we got exercise your mind and exercise your body daily. Not 2 times a week, not 3 times a week, every single day. Day. The third habit, and this is the one I think matters the most, being resourceful enough to figure it out when you don't know how. This is a skill, it is a muscle, exactly like the other two, and almost nobody trains it because almost nobody has to. You want to start a mowing business and you don't know how to build a website? Figure it out. Go on YouTube University. There is more free information available to you right now than any generation in history has ever had access to. And it drives me crazy how many people won't touch it. I didn't know how to build a website. I spent a week watching hours of videos on how to build one on Wix until I could do it myself. I don't know how to fully use AI right now either. So guess what I've been doing every week? Watching videos. Figuring it out, applying it, messing up, fixing the mistakes. So let me ask you this one. How many hours did you spend on your phone this week versus how many hours did you spend actually building the thing that you say you want? Because I talk to a lot of people constantly who tell me that they wanna own a business one day, and then I find out they're in college for a degree that may or may not have anything to do with what they're trying to learn. Newsflash, everybody. By the way, this is a side trail. I'm just going to go— we're just, we're just going to go 180 here. When I was in the military, I went to school in college online and I got an associate's degree and it was in general studies, right? So I could take that and apply anywhere, or at least take it and go get a job. Hey, look, I finished my associate's degree. Well, the other thing is they wanted to charge me for for my degree, which I thought was like wild at the time. I'm like, hold up, so I just went to school here for 2 years and you're gonna charge me like $300 to— had you sent me my degree in the mail, the heck with that, I ain't doing that. And so I, I never got my degree. I did 2 years, I, I graduated, but I never got the piece of paper because there was something inside of me, in my brain, in my heart, that was like I'm never gonna need this. To build a business, you don't need schooling. You need real-life education. You need mentorship. You need to fail 99 times and then get it right once and actually win. That's how it works. You see, school teaches you pass or fail, right? It's binary, good or bad. But entrepreneurship teaches you to what degree. You see, things can be good and bad. What degree does it fall? In line. Okay. It's not a binary thing. It's not you passed or failed. It's how well you did and how much you failed. Somebody told me recently that they want to do photography and film. And so I asked them, I said, hey, so you want to, you want to own your own firm one day or your business one day in film and photography? They want to do weddings. They want to do graduations, things like that. And I said, hey, have you, have you gone on a Facebook community page in your city and just, you know, put up a post to say that you're gonna maybe do this on the side? You know, first, well, actually, first thing I said, I said, do you have a camera? And they said, yeah. I said, okay. I said, what do you think about putting a post out? And they are going to school for it right now. And they were like, ah, well, you know, I don't have time. And I said, okay. By the way, that's an excuse. If we tracked every second and every minute of your day, minute by minute, you would find time. You would find the time because it's not a resource problem, it's a priority problem. And your dreams don't get built and don't just fall in your lap. Like, they— people don't think like, oh yeah, but I want to build a Boeing business, it's going to fall in my lap. Doesn't happen. It doesn't happen that way, okay? It's built by the person that is intentionally focused and making the right choices that lead them to the dreams and goals they want, being okay to say no to people. So the people who actually get there are the ones who get sick and tired of watching their life pass by without moving closer to their goals, and they decide there is no other option but to figure it out. That mindset, doing the hard thing when you don't know how, is the real separator of people who gain a lot of success and people who don't. That's why we've had the success that we've had. It's one of the key components. It's not the only— not because I had some crazy advantage. It's because I refused to let not knowing be the reason I stopped. I want you to drop something in the comments for me right now out of those three. So we have growing your mind, exercising your body, or being resourceful enough to figure it out. Which one is your weak link? Not the one that you're good at, the one you already know you're avoiding? Tell me which one right now in the comments and tell me what you're going to do about it this week. I read every single comment and I want to know where you're actually at. So here's what I promised you at the beginning of this video. 3 habits. Grow your mind every single day, even if it's one nugget from one paragraph. You don't have to read a whole chapter of a book. You don't have to listen to a whole 2-hour audio. You can literally listen for 60 seconds of an audiobook and gain one new thing that you learn. And not just like, okay, I learned one new thing. It's like when you have an aha moment, you're like, huh, interesting. And it's a mindset shift. It's like, that's the nugget I'm talking about, where it's like, I didn't think of it that way. That's interesting, right? And it gets you to think. It's growing and expanding your mind. Exercise your body every single day, even if it's 5 minutes, could be 2 minutes. It doesn't matter. Do something to stretch and exercise your body and build your resourcefulness like a muscle. So the next time you hit something you don't know how to do, your first response is to go figure it out instead of waiting for somebody to hand it to you. None of these are complicated. None of these require money you don't have. Permission from anybody. That's exactly why most people won't do them. They're looking for the complicated answer because the simple one feels too small to matter. But that's the whole lesson from the penny. It doesn't look like anything for a long time, and then you're an overnight success. So don't ask yourself what big moves you need to make this week. Ask yourself which of these 3 you're going to do tomorrow morning before anything else gets your attention. Start there and everything else builds upon that. Thank you so much for watching. Hit the like button if you found value on this video and make sure you subscribe so you don't miss the next video.