DON'T Buy New Mowing Equipment Until THIS!

26 Aug 2026 · 1 min

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In this segment, Will Kelly emphasizes that new mowing business owners should focus on acquiring paying customers before investing in expensive or polished equipment. He recounts how he purchased a cheap, high‑mileage used pickup truck for around $4,000 by negotiating down from the seller’s $5,500‑$6,000 asking price, illustrating a frugal approach to building a service business. Kelly warns against the temptation to finance a truck, trailer, mower, and other gear to appear professional before any revenue is proven, arguing that having customers—even with “ugly” equipment—is far more valuable than looking professional with equipment that sits idle.

Chapters

I would obsess over getting paying customers before I obsessed over having the nice stuff, because equipment sitting in your garage doesn't pay you. Customers do. Eventually brought an inexpensive older pickup truck into the business. I still remember going out and driving to go buy this truck. I think the guy was asking like $5,500 or $6K, and I was able to talk him down to $4,000. There was probably 150,000 miles on it, but I did what I had to do. You can look like like you have a business very quickly. Go finance a truck, finance a trailer, finance a mower, get everything wrapped, buy all the cool tools, and you can look extremely professional before you've proven that anybody actually wants to buy from you. I would rather have customers and ugly equipment than beautiful equipment and no customers.