When quoting lawn-care customers, describe every task first, then name the price. A mowing service covering mowing, weeding, edging, and blowing costs $39.95 plus tax. A flower-bed service with trimming, de-weeding, mulch installation, and cleanup runs $399 plus tax. Lead with value, not the number.
When I'm selling these customers, when they're calling me and they're like, hey, I want mowing services, what's the price to mow? Here's one of the biggest things where I see a lot of people fail. A lot of people will just go straight and give them to the price. If you do that, they're going to turn their brains off and they're not going to listen anymore. So instead, what I do is I give them everything that it's going to be included. Also, I use specific words with conviction and confidence to say, our professional mowing services include mowing, weeding, edging, and blowing the front, back, and sides of the and for that service and all of that that is included, the price is going to be $39.95 plus taxes and fees. Give them the value of what is entailed in the service. When they're asking about their flower bed quote, cool, okay, this is what it includes. We're going to trim the bushes, we're going to de-weed the flower beds, we're also going to install mulch. We'll make sure that it's 2 to 3 inches thick for you to block out all the weeds. Also gonna, uh, haul off the, the disposal clippings for you. Now all of that price is going to be $399 plus tax. Deliver the value and then give the price. Don't give the price and then the value.
