Will Kelly argues that every conversation is a sales opportunity, not to pitch immediately but to make people remember who you are and what you do. Consistent awareness-building expands your pipeline without advertising spend.
Every single conversation you have is a sales conversation. At the gas station, at your kid's baseball game, church. Someone asks what you do, you tell them and you make it easy for them to remember you. You're not selling a service in that moment. You're selling them knowing you exist and what you do. The more people who know your name and know what service you do, the bigger your pipeline gets without you spending a single dollar on ads.
