Grow Your Mowing Business Without Burnout (Here's How)

25 Dec 2025 · 33 min
32:51

Transcript of a coaching call (YouTube video) led by Will Kelly with two small‑lawn‑care business owners. Major themes: evaluate and tune a P4P (performance‑pay) system rather than abandoning two‑person trucks; pricing guidance (they charge ~$80/man‑hour; main location charges $90; consider raising to $90+); operational profile (two trucks in field, just purchased a third, considering one‑person trucks but warned on asset utilization); equipment (zero‑turn mowers, typical yards <5,000 ft²); client base and scale (peak recurring customers = 210, ~95 bi‑weekly); seasonal cadence (bi‑weekly March–Sept, switch to monthly mid‑Oct through Feb; Jan–Feb revenue ≈ one‑third of peak); off‑season tactics (Christmas lights, pine‑straw windows, gutter/roof cleaning, prepaid season packages, automatic winter service enrollment). Will’s recommendations: gather more data, keep two‑person trucks for asset utilization, raise seasonal P4P percent (up to 40% in hot months), consider prepay offers and automatic winter enrollment to pull Q1 cash forward, and price increases where appropriate.

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