Will Kelly's neighbor introduced him to her brother, who owns a multimillion-dollar lawn-care company. That one conversation taught Will how to get the right licenses, pick profitable services, and package them for higher margins, saving him months of trial and error.
One day I was out mowing a lawn and a neighbor walked over to me and started talking to me, who I had never met before. He found out that I had gotten out of the military and started our lawn care business, and then he told me that his brother owned a multi-million dollar lawn care company. That conversation ended up connecting me with somebody who was way further down the road than I was, and everything started speeding up. He helped guide me through getting licensed for fertilization and weed control. He helped me understand which services I should be offering, how I could package my services together for a more profitable way, where the better opportunities were, how to maximize the return and the profitability of customers we were already serving. These were things I probably could have eventually figured out myself, Sometimes one conversation with somebody who's already been where you're trying to go can save you 6 months of wandering around trying to figure something out yourself.
