How To Brand Your Lawn Company

31 Dec 2025 · 1 min

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1:06

A YouTube video (How To Brand Your Lawn Company) by Will Kelly offering practical branding advice for lawn-care businesses. The speaker emphasizes simple, clear business names and logos that make it obvious what the company does (fewer words, fewer pictures/colors), recommends maximizing SEO around the chosen name, and warns against confusing or cluttered logos—illustrated by an example where multiple informal names ("Military Lawns", "Military Cuts", "Military Lawn Care") caused brand confusion. The content also considers the idea of shortening a longer name to initials (e.g., EPLC) but stresses prioritizing customer clarity.

Chapters

As I grow, do you think it would be best for the business to, instead of having four, five, six locations, that is Everly's Professional Lawn Care, rebrand that into either a whole different name or just even shorten it down to EPLC as the letters.
What I would say is to make it as easy as possible for the customer to know who you are and what you do. Great mentor of mine, Mike Andes, and I asked him a question about something, and he was like. This really struck me. He was like, will, I've known you for three years. I still don't know what the name of your business is. This is our original logo. It does stand out that there's mowing, but, like, nobody knows what the name of it is. The real name is Military Lawn Cuts and Landscaping, but people used to call us Military Lawns, Military Cuts, Military Lawn Care. Like, nobody knew who we are and like, what we do. Also, this logo, there's a lot going on, like, simplicity, scales. There's a reason why Nike is this swish, and it says N I K, E. Less words, less pictures, less colors. Simplify it. If you could maximize the SEO around it.