How To Grow Your Mowing Business When Starting Out!

6 May 2026 · 1 min

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1:11

In this video, Will Kelly addresses entrepreneurs who have just launched a lawn‑care or landscaping operation—often after forming an LLC and acquiring their first truck. He outlines the immediate challenges of turning that new venture into a cash‑generating business. Kelly stresses that making money isn’t just about delivering a service; it requires a systematic approach to monetization, invoicing, and collection. He then moves to brand visibility, explaining that without local awareness—through friends, neighbors, city listings, and Google—potential customers will never find the business. To accelerate growth, Kelly recommends widening the service funnel beyond basic mowing to include sod installation, tree and bush trimming, weed control, mulch, and other landscaping tasks, thereby creating multiple revenue streams. Finally, he highlights the importance of capitalizing on advertising spend by nurturing leads through consistent email and text communication, turning initial contacts into repeat, long‑term customers. The overall message is a step‑by‑step, practical roadmap for early‑stage mowing businesses to monetize, market, diversify services, and build a sustainable sales pipeline.

Chapters

So maybe you just started the business, you just filed the LLC, you got your first truck. That's awesome. The biggest challenge that you have encountered at this stage is you need to figure out how to monetize. You need to know how to make money for the service that you're offering. Not only do you need to know how to collect money, invoice money, monetize things, you also need to know how to advertise and begin to market. Because the reality is, is people will never do business with you if they don't know of your name or of your brand. Of your company. It is crucial all your friends, your neighbors, your city, on Google, that people know your business. So that way you can begin to advertise. In order to graduate, you must offer more services. I think of it like a funnel. In the beginning, our funnel was like this. We did sod, tree trimming, mowing, weed control, bush trimming, mulch, everything under the sun of landscaping we basically offer. So you actually have to widen your scope just to make money, just to get the money coming in so you can monetize. You need to advertise and capitalize on all the advertising that you're doing. You need to increase sales through emails and texts. Open up your scope of work, increase sales, focus on long-term nurture through emails and texts.