If you're closing more than 70% of your mowing quotes, you're probably undercharging. A seasoned lawn-care owner warned against $20 cuts, saying you need to value your work enough not to undersell yourself.
You taught people how to price their first homes, but when do you know you're actually charging too low?
When do you know you're actually charging too low? I would say when you— when every customer is accepting your estimate. Like, if you're giving a price—
So what percentage would you say for your close ratio?
I mean, if it's above 70%, like out of 10 clients that you give a quote to, if 7 of them are saying yes, like you probably need to raise your prices. Like you could be making more money doing less work. And even if you brought that down to like 50%, where it's like every other is accepting.
I remember a word of advice that we got from another lawn care business owner when we first started and we were buying a printer from him, right? We didn't even know he was a lawn care business owner. We were buying a printer off of Facebook Marketplace. Well, I drive out to go get it, find out that they also own a lawn care business and let him know, hey, we're actually starting one, or we're actually buying this printer to print off flyers. He— the very first thing he says is, don't undercut, like, your price. Don't undersell yourself. Don't do a $20 lawn cut. And I was like, oh, we're not doing a $20 lawn cut, we're doing a $19 lawn cut. That's what you had already had made up, and the flyers, like, were ready, they just needed to be printed. And— but that was his one, one piece of advice. We get it now, and we kind of tell people the same thing, like, don't undersell yourself, you're worth something.
