Will Kelly discusses why lawn-care customers cancel in winter. The churn rate sits around 15% so far. Adding perceived-value services like tree trimming to winter packages can boost buy-in, since some customers mentally check out when grass stops growing.
25 pauses, approximately 15%.
I know we've talked about it before with winter winter services trying to get people to move into it. Like I think 25 pauses is actually not that bad like 15% so far. What are some ways that I could reduce that?
The only thing that I can maybe think of is the inventory list of to do's on your winter service package may not be what the customer exactly wants. So how do we add more to that list to bring more value to bring more buy in so that way more people want to stay on. We're also actually looking at incorporating tree trimming again which I don't love but there's naturally going to be people that in their brains when the grass goes dormant they're just like I don't want to pay for lawn care like it just doesn't make sense. And I think you hitting all those things that we talked about you're already doing most than probably most people will do.
