A lawn-care owner earning under $100K is wasting time and money on windshield time. Pick 2-3 neighboring areas, saturate them with door-hangers and flyers, and route 50-60 weekly clients tightly. Skip the fancy software and trucks. This is the muscle phase.
If you are doing under $100,000 a year, you have one job: acquisition. Your only goal right now is to get density. A lot of you guys are driving 20 minutes across town to mow a $45 lawn. You are losing money every time you put that truck in drive. Windshield time is the enemy of profit. In phase 1, you need to pick one area. Maybe it's 2 or 3 neighborhoods, and you market only there. I'm talking door hangers, I'm talking fiber You finish a lawn, you go and you put out flyers on the 2 houses to the right, 2 houses to the left, and 3 across the street. It's not glamorous. It's grinding. But if you want to hit $100,000 in annual revenue, you don't need fancy software yet. You don't need a brand new $60,000 truck. You don't need all this super expensive equipment. You need 50 to 60 weekly clients on a tight budget. Route. If you aren't sweating in phase 1, you are not doing it right. This is the muscle phase.
