The Secret BEST Time To Raise Mowing Prices!

8 Jul 2026 · 1 min

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In this concise monologue, Will Kelly advises lawn‑service entrepreneurs to increase their rates only when they are operating at or above capacity. He explains that if a crew can comfortably handle 50 lawns but is currently doing 55, raising prices will naturally shed excess clients and bring the business back to a sustainable workload. Conversely, raising prices while the schedule is already light will cause client loss that creates empty slots and reduces revenue, leading to a worse outcome. The core message is that the timing of a price hike should be driven by capacity, not cash desperation.

Chapters

You want to raise prices when you're at capacity, not when you're desperate for cash. If your truck can comfortably handle 50 lawns and you're sitting at 55 working Saturdays just to keep up, that is your signal. That's when you raise prices. You already know you're going to shed some clients from that mass increase, but because you're overbooked, losing a few actually brings you back to sanity and a sustainable number instead of leaving you short. If you raise prices while you're scraping for work and not at capacity, and you lose 15% of your list, now you've got empty slots in your week and less money coming in. Same move, completely different outcome, all based on where your capacity sits when you pull the trigger.