Will Kelly analyzed seven years of campaign data and found that upsell texts sent on Monday get only 30% of the bookings that Wednesday or Thursday messages generate. People are catching up on work early in the week and more engaged on their phones later.
Timing matters. Whenever we've sent out an upsell text to thousands of leads, because we have a lot of data over the years, we've been doing this for 7 years, we find that on Mondays that is literally the worst time to send an upsell. Why? Well, I mean, think about it. Are you busier on Monday than you are on Wednesday or Thursday during the week? You're probably on your phone more by Wednesday and Thursday. So if you're sending a mass text out and people are more likely to be on their phones on Wednesday or Thursday because they're really busy during the start of the week at work catching up on all the priorities for the week. You're going to get a better response by sending it on a Wednesday or Thursday. We statistically have run this data because we do a lot of these. Any time we send an upsell out on Mondays, they flop. We get like 30% of the estimate booked on the schedule than we would if we were to send it on a Wednesday or Thursday. So that's a little quick tip for you guys. Don't send it out on Monday. Do it on Wednesday or Thursday and you'll find a much better response.
