Will Kelly tells landscapers to target busy, higher-earning clients who value their time over money. These customers will pay for reliable monthly maintenance to avoid mowing, trimming, and cleanup. Compete on consistency, not price.
Somebody like you, Ryder, would not want to pay for the monthly service because for you, you have more time on your hands than you do money. Yeah. Whereas people like me, I value my time way more than money. I just want my time back. I don't want to clean up my dog waste at the property. I don't want to mow my lawn, I don't want to trim my bushes. We have a house cleaning people that come. I don't even want to vacuum. When I get home, I go to work, I work very hard. We make great money. I come home and I don't want to do that stuff. Stuff that's the type of client you're trying to attract, is the people that are very working class people, career driven, and they make a lot of money and what they want is their time back. You're giving them more value by being there every month, by maintaining the bushes so that way they don't have to call you or even think about it. You're not marketing to you. You're marketing to the clients that value their time more. Whether it's a little bit more money or not. As long as it's not like an arm and a leg, I don't really care. I'm not trying to find the cheapest company. I just want a house cleaning company that will show up every single month consistently and be reliable and do good work. And that's what you're, you're selling. That's the value that you're, you're selling.
