Two lawn care pros discuss which services to put on door hangers. They recommend listing only your top revenue drivers like mowing, weed control, and aeration instead of everything you offer. Aeration especially pays in spring, so feature it then.
I don't know if I should not do instant quote and just say, hey, this is all the services we do put our three or four core services. For us, mowing is really nice, but in the springtime, aeration is when we kind of stack the cash.
Yes. So to me, it sounds like your aeration offer on the door hanger did really well. So I would maybe even lean, lean into that. With the spring marketing, we just list our services and be careful with that because you don't want to list every service. Like, for example, you might offer seven or 10 services. Honestly, what I would do, if you can pull a report at the end of the year and say, okay, 50% of our revenue came from mowing, 30% came from weed control, and 20% came from bush and bed service, I would just like list those on the door hanger for the spring. Like, I wouldn't put insect control, I wouldn't put snow removal, I wouldn't put fall clean leaf cleanup. That's all waste on the door hanger. That's going to like distract the customer.
