Will Kelly explains why landscaping businesses hit a summer slowdown and what to do about it. Stop chasing new leads and text your spring customers instead, offering add-ons like bush trimming or mulch. If you don't have enough work, send crew members home that day rather than keeping them on payroll.
Know exactly what to do when the hours run short. This will happen in the summer. It happens to us too. When it does, you don't panic and you don't sit around waiting for new customers to magically show up. Down here in Texas and in most markets, by midsummer, brand new recurring mowing customers are not signing up anymore left and right. So instead of chasing the brand new signups, you go back to the leads and customers you already picked up in the spring, and you start to send mass texts and emails offering bush trimming, bed cleanouts, one-time seasonal work, maybe mulch. That is where your cost to acquire a customer is the lowest because the relationship already exists. And if the hours aren't there for everybody that week, you call off the extra person that day. That is not failure, that's just running the math correctly instead of guessing and hoping.
