A lawn-care operator explains how to handle customer complaints when they skip watering schedules. Set expectations early with a website lawn-care library answering local questions, and use yard signs with watering tips and mowing rulers to keep customers informed and reduce blame-shifting complaints.
How do you battle those type of service calls or complaints when it's partially kind of the customer's fault if they're not continually watering, you know, on a recommended schedule?
We got to set the stage as early on as possible about what they're going to do versus what we're going to do. I'm a huge aspect of making your website into what I call a lawn care library. So make sure that your website has all the information that they need to be successful in the lawn care endeavor that they're going after. If they're asking Google the questions, how often should I water my lawn? And they're in Calgary. I want my blog that I've written about that to be the very first thing that pops up on Google SEO. Yard dogs is telling me that, wait, I should water less frequently, but deeper waters, I wonder why. And they read through it on the back of our lawn signs. So, like we have some large signs just like this yard dog stuff until dry text for the very back here we have a mowing ruler. So it's telling people how long their grass should be when they cut it. So don't have it shorter than this, don't have it longer than this. And this does two things. Shows them how long their grass should be, but also it keeps your sign on their lawn for a lot longer because they get value from the sign. They're not picking off the same way you're doing it and throwing in the trash. They are literally going, oh man, I got to keep that yard dog dog sign there. People keep driving by yard dogs, yard dogs, man, these guys are omnipresent. They're everywhere. Well, the truth is our signs just stay on someone's lawn a lot longer because most people get rid of that sign like the next day.
