Will Kelly argues that culture isn't slogans but what you tolerate and celebrate daily. When mediocre employees stay and top performers leave, your culture runs backward. Strong internal culture turns current employees into your best recruiters.
You see, you haven't built a culture with a standard people want to rise to. Culture isn't a speech you give at a team meeting. It's what you tolerate and what you celebrate daily. If C players are staying and A players are leaving, your culture is running in reverse. The best team members want to be around people who are bought in. They want to be part of something that demands something from them, that pushes them. You can't recruit your way to a great team. You build it from the inside out. When Your culture is right, your current team becomes your best recruiting tool. Referrals from engagement team members are the highest quality hires you'll ever get. I used to think I needed to find better people. What I actually needed was to become a better leader for the people who I already had.
