Short excerpt from a YouTube interview (uploaded by Worldwide Ty) featuring Mark Maturah and Rees Escobar, co-founders of Lower East Coast. They discuss managing creative talent, emphasizing that managers should trust artists, avoid being overly controlling in the studio, let artists find their process, and save heavy editing for later.
One thing I struggled with early on. It's cool to trust your gut as a manager, but you also gotta don't let your gut overshadow get in the way of creativity when the artist is trying to create. Whatever. I'd be in the studio with Denzel early on, and you know, he wouldn't be doing it a certain way or the way that I like. But you gotta let him figure it out. It's important to let him figure it out and then edit it later. That's such a gem.
Because I know at least 10 managers that's been fired or the artist grew distance from them because they was too controlling over their art. You just got to step back, sort of let them do what they do.
