Worldwide Ty explains why hard truths get rejected: easy ideas get cheers and applause, while correct but difficult ones don't. Positive reinforcement and negative reinforcement work differently, which is why people avoid uncomfortable truths even when they're right.
The, the people that get more cheers, hooray, we love you, they're usually, you know, easier to, to, to, to digest. You know, the ones that's harder to digest, they don't get— they can be right, they don't get, they don't get the same type of love. Yeah. You know what I'm saying? Because positive reinforcement and negative reinforcement are not the same, even though they end with reinforcement.
