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Worldwide Ty built models in 2009 predicting streaming would eventually beat physical sales, downloads, and radio combined. His formulas showed streaming revenue growth outpacing every other music source, so his company bet everything on it.
Worldwide Ty built models in 2009 predicting streaming would eventually beat physical sales, downloads, and radio combined. His formulas showed streaming revenue growth outpacing every other music source, so his company bet everything on it.
We focused on streaming only as a foundation of our business, cuz I had already did research in 2009 that streaming was gonna outpace traditional and digital revenue streams. Y'all were ahead of the curve. Yeah, yeah, yeah. So, so I studied this just because of a tech company that I was, um, doing, uh, research analysis for to help them around streaming. So when I did the research and all of the formulas and everything we did, no matter what we matched it with, over time streaming out-earned every single revenue stream from physical sales, digital sales, radio set— everything.
