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Worldwide Ty argues that artists shouldn't sign 360 deals with labels and managers. Instead, he proposes artists form collectives to build their own 360 business, making the artist the center rather than the label.
Worldwide Ty argues that artists shouldn't sign 360 deals with labels and managers. Instead, he proposes artists form collectives to build their own 360 business, making the artist the center rather than the label.
You're seeing these different small businesses who they have these deals with the artists, where they're participating as, like, the manager, the label, the publisher. It's like this 360 approach. My 360 was just to say, hey, artists, let's get together and let's build a360 business that protects both of us. Right? And yeah, you're signed to a 360, but you are the 360.
