Yoyao HsuehFounder, Floyi · Founder at Floyi

I audited 1,397 pages in 10 minutes 🤯 #SEO #ContentAudit

24 Aug 2026 · 1 min

Watch on YouTube

1:11

In this YouTube monologue, Yoyao Hsueh explains how she performed a comprehensive topical content audit of Semrush's blog, which contains 1,397 posts. She describes the traditional, time‑consuming approach of reading and manually categorising posts, then reveals her method: using only the site's sitemap and the full page content to automatically compare and group the articles. Within ten minutes she identified 43 high‑level pillars and 248 distinct topics, effectively mapping the blog's content structure without any direct access to Semrush's internal tools. She argues that this rapid, data‑driven audit should be the standard for competitor research and client prospecting, urging viewers to run a similar audit on a prospect's biggest competitor before a sales call. Finally, she promotes the Topical Audit feature on flowe.com, offering a two‑week trial for $7.

Chapters

How long would it take you to read 1,397 blog posts? I've done it. Not that many, but close. It took me most of a month. And reading them is the easy part. Then you have to work out what each one is really about. Which ones are covering the same ground? Which ones belong together? And which ones belong to nothing? Then you name the groups. Then you count them. And that's what a content audit actually is. Nobody has a month. So everyone skims titles, scans URLs, and calls it an audit. Now, this topical audit read all 1,397 pages on Semrush's blog, the full content on every page, then compared them against each other to work out what topics they're actually built around. The results are 43 pillars, 248 topics. That's their content structure. Nobody at Semrush handed me that. No Search Console, no CMS, no call, just their sitemap and the content on their blog posts. All it took was 10 minutes on a site I have no access to and have never spoken to anyone about. This is what competitor research and client prospecting should look like. Whoever you're pitching next, run their biggest competitor before the call. Try Topical Audit inside flowe.com. A 2-week trial for $7.