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Master Kindness Publicity and Profit with Jill Lublin | See Life Different Podcast Episode Sneak

25 Nov 2022 · 1 min

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In this podcast excerpt, author Jill Lublin reflects on her publishing achievements and philosophy. She notes that her books have sold over 80,000 copies, attributing this success to effective publicity and her practice of “walking the talk” in marketing. Her publisher’s interest in her next project led to a series of titles: Get Noticed, Get Referrals (published by McGraw‑Hill), Networking Magic, and The Profit of Kindness. The latter was inspired by an 85‑year‑old woman she cared for, who praised Lublin’s kindness and imagined it as a new form of currency. Throughout, Lublin emphasizes the power of kindness, practical marketing, and the importance of staying current in a changing market.

Chapters

can't believe it, like, oh my gosh, 3rd edition, because everything keeps changing and we want to keep up with it. And we sold over 80,000 copies, probably more by now. And then because we did well with publicity, I do walk my talk and I practice what I preach and I do what works in the marketplace and we got a lot of publicity. And my publisher asked me what every author wants to hear and that's, what's your next book? Mm-hmm. So, next book became Get noticed, get referrals from McGraw-Hill. And that was pretty exciting and super great. And then came Networking Magic about how to create great networking. And then, as you see from book number 4, The Profit of Kindness, actually got inspired by a woman that I helped take care of who's now 85. And I just do my good friend thing. And she once looked at me and said, You know, you're so kind, and I wish they had a new currency.