In this informal mentoring conversation, a mentor (a TED Talk speaker and childhood eye‑cancer survivor) guides a newcomer, Lima, through practical steps for building a 30‑day content marketing strategy. The dialogue covers using the Brella app to schedule one‑on‑one mentorship sessions, confronting video‑presentation anxiety (accent, nerves), and the power of sharing a little‑known personal fact—her eye‑cancer survival—to hook audiences. She advises a repeatable content loop: identify three personal facts, create a re‑introduction video, and post daily for 30 days across platforms. Platform‑specific tactics include launching a Threads account as a brand‑style hub, leveraging TikTok, Instagram, and YouTube, and using easy editing tools. The mentor emphasizes authenticity, repetition of the core story, and the importance of excitement in delivery, concluding with a quick poll on favorite platforms.
Chapters
But we get one-on-one mentorship sessions, and so they have this cool app. I think it's Brella, B-R-E-L-L-A, and people could book to have a one-on-one mentorship with you. And so I'm getting these email requests like, "Oh, okay, I'm gonna be a mentor today." So I gotta factor that into my schedule. So I'm gonna we're gonna go check out the rooms of where that's gonna be, and then I can tell people to come join me. So follow me. Assalamualaikum. Nice to meet you. Nice to meet you too. My name is Lima. Yes, nice to meet you. Nice to meet you. I put your session on my schedule, but there's all these mentorship— I don't know if you're in the app and you saw that mentorship thing. Not yet. Yeah, well, I joined the app and people are scheduling stuff with me, so I'm gonna try to come see yours and go do the mentorship thing though. A tip that I can give you, definitely when I first started out, because I've been In the storytelling world before, it was predominantly social media, right? So for me, it was just a matter of bringing it online. But what happens is, it was the same thing for me. Like, I'm used to the one-on-one interaction, but if I have to go on a video and just, just talk, it kind of gets uncomfortable. And then of course, that's all you hear. You hear, oh, what are they gonna think about my accent? What are they gonna think about what I'm saying? All of these other thoughts are in your head, right? Right. So first thing first is always to just kind of separate yourself yourself from those thoughts because there will always be a distraction. And so first, well, congratulations, because I know that it can be hard and confusing and draining, especially if you get clients and they're not the best clients and you know you're in a pivot. So congratulations on that. And the key thing is to kind of reintroduce yourself to people. So a little bit more background for me. I really started confidently telling my story online because I'm also a childhood eye cancer survivor. So I see you in one eye, right? Mm-hmm. So that really opened those doors of like, oh wow, okay, I didn't know that about you, right? So sharing little-known facts about you will really first get people opening up. That is always 9 out of 10 times, no matter what the data or the analytics say, is always going to be your most popular post. Little-known facts about you that most people— you think about it all the time, but most people don't know that about you. So when you start off that way, that kind of breaks it down into who you are, and then of course go back into how you serve people with, you know, your services and things of that sort. Get more comfortable with showing yourself and talking about yourself. It's not necessarily selfish. It's in a way you practicing to toot your own horn. You're on the right places because short content, video content is the next big thing. Right. There's so many apps out there now that will make it easy for you to edit anyways. So you're on the right one, but I say, you know, we're about to approach September. I always say do like one thing for 30 days and get a feel for which one it's gonna be. But I hear that, you know, starting in September, you narrow down your top 3 facts that people don't know about you. Make that your first video, like a reintroduction video, and build content from there for the next 30 days. How do you feel? This sounds good. Now that I have a TED Talk speaker telling me that I should do this, I'm doing it. Yeah, yeah, yeah, yeah. And I enjoyed your TED Talk. Yay! I thought it was very unique because I've never I've never known about that type of cancer before. Thank you for watching. What I'm starting now in my online community, my email community, is I tell people how I got to that state. They're like, how did you do that? I want to do it. That same story that you saw, I've been talking about it for 10 years. Different variations of it, different stories, but I've been talking about the same thing for 10 years. And as redundant as it may feel to us because we know our story, it's not redundant to social media because There's still people like you who are still learning about the cancer itself, about me. Get comfortable with talking about it over and over and over. We recommend— we're approaching September. I'm always about a 30-day experiment. Do one thing for one month. My suggestion is to create a Threads account and treat it as if you were about to post on X from the brand version. Okay. So the same thing, your story, preseason, you know, is about to start for a lot of the sports. So use Threads, because what's happening is Threads is doing a lot better with pointing you in the right direction with the right people, as long as you use the right words. I'm bringing stuff out of them that they didn't even realize what it was. I just, I think if I'm gonna get, you know, acknowledge you, compliment you, and hope that you take this with you and think about it for the next 365 days, is that you have a unique personality that people need to hear from. And when you're excited about what you talk about, it will show in your video. Do this show. Thank you for taking the time to talk to us. Yeah, absolutely. You're very welcome. So out of YouTube, TikTok, and Instagram, which one is your favorite?
