Zack Kass, former head of Go-to-Market at OpenAI and builder of ChatGPT's launch team, teaches business leaders how to actually use AI. He says most organizations lack the skills and mindset to leverage it, creating huge demand for people who can.
Chapters
The room went silent. The CEO just stared at the screen before finally saying, if our competitors get this before we do. Hi, I'm Zach Kass, the former head of Go to market at OpenAI, and welcome to my course on AI for business. Over the last 15 years, I've led teams at three of the most prominent companies in the space, the most recent one being OpenAI, where I was able to join the company when it was less than 100 employees, and went on to build the team that would eventually reveal ChatGPT to the world. As head of Go to market, I guided Fortune 500 CEOs, tech tech pioneers, and global leaders through the best applications of this new technology. So the strategies I'm about to share aren't what you'll find in books or podcasts. They're the exact frameworks that changed how the world's most successful organizations embrace this technology and operate. Now, after 15 years of working at the very frontier of AI, seeing its evolution, I can tell you with certainty this is the greatest business opportunity of your lifetime. More likely than not, this is the single most important moment in the human experience. The real problem here is that most businesses, most people, in fact, are not yet taking advantage of these tools because they lack the skills and mindset to start using them effectively. This creates an incredible demand for people who know how to apply AI, and by the end of this course, my goal is to make you one of them. Let's get started.
