Inovação em Produtos que Reduzem Etapas e Custos | Engenharia | Podcast

16 Oct 2025 · 52 min
52:07

Portuguese-language podcast episode in which Paulo interviews Rodrigo about his career and product development in construction. Rodrigo describes moving from mechanical/industrial roles into construction (early 2000s), collaborating with a former company president to form a construction/montagens firm, and later commercializing steel fibres for concrete (starting c.2004). He explains operational benefits of fibre-reinforced concrete (reduced use of pumps, less reinforcement, thinner slabs — ~2 cm reduction → ~15% savings in some floors; typical minimum pavement cost savings ≥5%), and examples of radier/foundations savings up to ~15% and a reported 9% saving in social-housing case. Rodrigo discusses founding/transforming Additive after Baticom’s 2019 acquisition, product development for waterproofing (flexible liquid membranes), sealants for movement joints, and a new mortar product (Easy Massa) that removes primer/sealer/mass steps, reducing scaffolding and labor. He emphasizes communication across stakeholders, process industrialization, quality control (service verification forms, laboratory testing), and ongoing field monitoring. Timeline and factual anchors: early industry work ~2000–2001, began selling steel fibres ~2004, left consultancy ~2010, Baticom bought Additive in 2019, normatization around 2021–2022, current contract volume cited verbally as “22 mil vezes 50 metros quadrados” and ongoing projects including thousands of housing units and pilot cases (e.g., Sergipe case with ~12% savings on wall concretes).

Chapters

More from Andre

26:35
youtube.com

Construção Industrializada no Setor Público: Desafios e Inovação em SP | Marcos Monteiro (SIURB)

1d ago
0:47
youtube.com

Mestre de Obras Merecem Reconhecimento e Nós Valorizamos | Podcast | Construção | Engenharia

1d ago
0:52
youtube.com

Muitos Cursos On-line São Divulgados na Internet | Obra se Aprende na Prática | Podcast

3d ago
0:06
youtube.com

Tenha Cuidado Redobrado na Hora de Comprar um Apartamento | Podcast | Construção | Arquitetura

4d ago
1:29
youtube.com

Quanto Ganha um Ajudante de Pedreiro na Construção Civil? Fala do Mestre de Obras Glaudio | Podcast

4d ago
48:23
youtube.com

O Erro na Reforma Tributária que Pode Custar MILHÕES à Sua Empresa | Podcast #202

1w ago
0:43
youtube.com

Valorização Profissional na Construção Civil | Podcast | Engenharia | Arquitetura #obra

1w ago
0:54
youtube.com

Método CHAMA Gravado Com o Engenheiro Boutros Bichara | Pessoas Negativas | Paulo Barros #podcast

1w ago
3:01
youtube.com

Assista ao Vídeo do Roberto Justos Sobre Caso Daniel Vorcaro do Banco Master | Podcast | Construção

1w ago
1:11:34
youtu.be

AI FIRST #2 . André Abucham e Lauro Fiuza - Os desafios intrageracionais dentro e fora das empresas

2w ago
7:24
youtube.com

Vidro NÃO É Tudo Igual! Descubra o Erro Que Pode Destruir Seu Projeto | Podcast | Arquitetura

2w ago
See all content