Abu Lahya says the biggest cold outreach mistake is sounding cold. People think "cold" means icy and sales-y, but it just means contacting a stranger. Real outreach should feel warm and conversational, with a friendly greeting, something specific about them, proof of your work, and clear benefit to them.
Chapters
Now, a very big mistake a lot of people do when they hear cold outreach, sometimes they just feel like the conversation should be cold. It should be some sort of distance. And that's the main mistake I see people doing. Cold outreach just means you're talking to a stranger instead of talking to your friend. Friend would be warm outreach because he knows you already. Cold outreach is the dynamic is cold. You want to have a balance in the discussions that you have with people. You want to reach out in a warm way. You want to reach out in a way that makes him understand that, okay, this guy knows what he's talking about because you're a stranger at first. Like, Why would he even buy from you? So very specific because I see so many people doing this mistake of thinking, oh, we should be cold. We should, you know, talk in a very professional salesy way because that's how it— no, no, no, no. To sell to people, just like we're talking to you right now, just like we are face to face right now, be like this with your clients. You want to do cold outreach in a very warm way. Hey mate, how are you doing? Amazing. We saw your new thing. We just fulfilled this for this client. Go straight into it. Talk about the specific things that they're looking for, how they would benefit, and you would go from cold discussions to just talking to strangers in a way that makes them feel Do you get clients to call Larry? Yeah.