Abu Lahya: How Does Branding Work? #muslim #entrepreneur #business #islam

It took me some years to understand the actual thing about branding, and I kind of figured it out, and it's actually very simple. It's just the amount of time people repeat a certain word and your name next to it. And by the way, this is— if you want a little hack on having a good branding, find a word that you actually like. So what would you like your brand to be called? Make it specific, and then you just associate these two. And if you repeat both of them for long enough, it's going to detain on each other, and that's going to become your brand. Nike put so many ads of athletes and sports so that now you think Nike, oh, sports. Or Rolls-Royce, a very good example. Rolls-Royce, you think, oh, luxury, money, and this and that. We don't think this because they has leather seats and this and that. You think this because they put their cars in the jet hangar, or, you know, they advertise the cars next to the jets, or these kind of things, because it brings back luxury. So they never mentioned actually, oh, luxury, but they always link it up together. They advertise it the right way, they put it together so that now you think, oh, Rolls-Royce, luxury. So really, if you want to build a solid brand, and have these crazy returns without doing anything on your actual product, you need to associate what you want your people to think about your brand and your brand. What I really mean is when you do content, when you do ads, when you even— when you send emails, add your name and the thing you want to be called and carry on attaching it for a long enough period of time until people really would associate your brand and you, and they'll know exactly what you do and they'll pay a premium to go with you instead of going with your competitor.