Kai and Sanah make money primarily through YouTube AdSense and sponsorship deals. With hundreds of thousands of concurrent viewers, brands pay them to promote products via QR codes during streams, driving immediate sales at massive scale.
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So how does— how do these guys make money from the— from the chat? Kai, Sanah, and these guys? Where is he? There's two things. Most the huge guys, it's just AdSense. It's advertisement and sponsorships. So Kai, Sanah, I don't think you guys realize how much advertisement costs. Yeah, it's ridiculous. As in, they get hundreds of thousands of viewers live at all times. As in, right now, if Kai is streaming, there's hundreds of thousands of people that are sitting there watching him. You see what I said about marketers? When they have attention, they can direct it. Imagine this, hundreds of thousands live. It's not like— it's not like YouTube views. It's 100,000 people here live. If you imagine, that's a whole city. So he just said, he'll just say, yo, get this product, man. Y'all need to get this product. And you put a QR code there, sells out like this. Yeah, it's true.