Abu Lahya explains that making serious money means charging high fees for solving extremely valuable or painful problems. He outsources his marketing-video business to specialists, each priced by the size of the problem they solve: a video editor helping MrBeast reach millions commands far more than one helping a small channel hit 1,000 views.
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And what you want to do to make a lot of money is charging a lot. And the only way you can charge a lot of money is if— I can give examples with my business. I post marketing videos, so we advertise our products. So I have a lot of people that help me do this specific type of marketing. They could be people who are experts with ads, they could be people who are experts with copywriting and scripting, they could be video editors. These are all service providers that help me fix my problems. I don't know how to edit YouTube videos, I don't know how to write emails that would convert like crazy. Then I get people that are skilled enough to do this for me, and I pay them according to how how much value they can provide. And the value they can provide is always tied to the size of the problem. Let's say you are a video editor. If you are MrBeast's video editor and you can help him get hundreds of millions of views, it's a very specific type of problem that is very valuable 'cause hundreds of millions of views are very valuable. Now, if you're also a video editor, but you just help people edit short form to get 1,000 views, it's not that hard. A lot more people can do it. It's the same service, but it's tailored towards a specific problem that's a lot more valuable. And what you want to do to make a lot of money is charging a lot. And the only way you can charge a lot of money is if problems are very important. The problems that you solve must be very painful or unlock a very specific outcome that is really good for people to pay you a lot of money.