Abu Lahya: How to Master Influencer Marketing #muslim #entrepreneur #business #islam

Name: Abu Lahya: How to Master Influencer Marketing #muslim #entrepreneur #business #islam
Uploaded: 2026-03-29T17:00:19+00:00
Duration: 1 min 25 s
Channel: Eyoub (Abu Lahya)
Description: In this conversation, Eyoub (Abu Lahya) outlines a grassroots approach to influencer marketing for a small gym. He argues that the most effective…

29 Mar 2026 · 1 min

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1:25

In this conversation, Eyoub (Abu Lahya) outlines a grassroots approach to influencer marketing for a small gym. He argues that the most effective partners are local, low‑follower influencers or nearby businesses rather than famous personalities. The discussion walks through how to identify where the target demographic—16‑ to 17‑year‑old males—spends time (e.g., community coffee shops, barbers) and how to approach those venues with a business‑to‑business pitch. He details concrete referral mechanisms: placing the gym’s logo in the partner’s space, offering a commission or free membership month for each sign‑up, and leveraging the natural conversation time (e.g., a barber’s 45‑minute haircut) to promote the gym. Real‑world examples include collaborating with a local coffee shop called Arwa and a barber shop, with suggestions on upfront incentives and mutual promotion. The overall message is that hyper‑local, mutually beneficial partnerships can generate a steady flow of new members without needing large follower counts.

Chapters

And the last thing you mentioned with influencer marketing, I would just find somebody local. Yeah, that is, it doesn't have to be famous, it doesn't have to have like a million followers, 100,000 followers, it can even be somebody that has 5,000 followers. Yeah, it can even be another business. Do you know any other restaurants that's famous here? For sure, there's coffee shops. Do they have followers? Some of them do, yeah. Okay, would they have the same audience as yours? Like, for example, if you find me a girly coffee shop, it's not really going to resonate with this one. Yeah, but if they have— unless it's for the woman, could work for the woman. Exactly, I, I forgot about this. Yeah, that's correct. If you have— what would I ask myself this? Where would a 16, 17-year-old guy hang out? What would they hang out? Out of the box thinking there.
Yeah.
Where would they hang out?
For sure. Honestly, coffee shops in our community. That's kind of what they do.
What's the biggest one? I know a guy.
Okay. I have a 17-year-old friend named Mahmoud.
Imaginary story. Mahmoud, he's 17 years old. He just moved here to Dallas. He wants to make some friends, etc. Where should he go? Probably coffee shop. Okay. Which one? Here.
He lives right there. Here in this area, maybe Arwa. There's Arwa. There's— Okay. Arwa.
Do you know the guy that works at Arwa? The owner?
No. Okay, can you find a way to get in touch with them?
Probably business to business. Yeah, yeah. And then you just say, hey guys, I just have the gym in the corner shop. Do you guys get a lot of kids that come here? Yeah. Okay, would you mind if I put a small, a small whatever logo here, etc.? For whoever guy signs up, we give you X, or whatever it may be. Some guys would say no, but after trying enough, one guy would say yeah, definitely. And then you get— whenever a guy would go to the coffee shop, a small portion of them would end up coming to the gym.
Yeah, the referral kind of program.
Yeah, I have one at the barber that works very well.
That would be really—
yeah, that would be amazing. You know what I would do? The only thing is you have Yes, like the barber. I would give him a big amount up front. I'll give him the first month of the membership to the barber directly or something like that. Yeah, right, for it to make sense. The real reason why I say barber would work well, they have a whole 45 minutes to cut the guy's hair, so they're gonna speak about it anyway. I would see so much. Imagine I'm cutting someone's hair and I'm like, you should look bigger, you're working out? He's like, nah, I'm not, bro, you should. I can't find a gym. Right there.
Yes, right there's the sale.