Abu Lahya explains that marketing works by finding the deepest pain driving a prospect's decision. A Muslim working 12-hour days will buy a program to earn $5K online in 90 days with almost no persuasion. Someone in a comfortable 9-to-5 job needs much more convincing. The sharper the pain, the less friction you need on your landing page.
Chapters
The only thing you need to do as a marketer is find the actual reason why people buy and make them realize that and flesh this out so big. The deeper the pain, the less educated they need to be. This is very simple, super powerful. The deeper the pain, the less educated they need to be. On the product, you mean? On everything. Let's use an example. He's working 12 hours a day, he can't breathe. He's leaving at 6 AM, he's coming back at 6 PM. The kids are sleeping both times. He doesn't spend time with his family. His wife is crashing out every time he comes home. Like, that's his life. Working 6 days a week, 12 hours a day. The last day off he has, he has to you ran all the errands in the house. Only thing I'm going to tell you is I have a program where we help Muslims make $5K online in 90 days. This is how much it costs. What do you think this guy's going to do? Is he going to ask questions? You see? And you even reduce the friction on the landing page. They don't care if they need to fill out X, Y. They're not even going to watch testimonials because they're like, that's me. Whereas let's say a guy is just working a 9 to 5, working 6 hours a day, making $5K a month. His life could be better. And I tell him we have a program where we help Muslims make $5K in 90 days. What do you think it's gonna do? See the level of convincing I have to do? It's the same guy, it's just the pain is much deeper. So if you can find the deep pain and make them realize it, a lot less convincing is needed.