Abu Lahya: How to Niche Down in Business #muslim #entrepreneur #business #islam

Name: Abu Lahya: How to Niche Down in Business #muslim #entrepreneur #business #islam
Uploaded: 2026-03-31T08:00:27+00:00
Duration: 1 min 10 s
Channel: Eyoub (Abu Lahya)
Description: Abu Lahya explains why entrepreneurs should start by niching down to a hyper-specific audience, not the mass market. Narrowing from fitness to Muslim men…

31 Mar 2026 · 1 min

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1:10

Abu Lahya explains why entrepreneurs should start by niching down to a hyper-specific audience, not the mass market. Narrowing from fitness to Muslim men over 30 to Muslim entrepreneurs over 30 creates a "sweet spot" where you land your first client. Once you own that niche, you niche up to scale, like Amazon did from books to everything.

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A lot of people, when they want to niche down, they're a bit afraid. They think they should reach out to the mass market because, you know, not everyone will want to buy their thing. So they should reach out to as many people as possible to then, you know, end up, you know, at least landing one client. They think the more people they reach out to, the more chances they have to close a deal. It could be the same, you know, like fitness. Okay, I could sell fitness to everyone. Not really. Okay, I can niche down one step. Okay, only work with men. That's fine. I'll only work with men who are over 30. I'll only work with men who are Muslim. Okay, now you've got the sweet spot. If you really want to make sure you close a deal very quickly, you can go one level down. It could be I only work with Muslim over 30 that are entrepreneur. And usually in business, how things work, you niche down when you start like this in the beginning, and you niche up when you want to scale your business once you have clients already. If you look, for example, at Amazon, they started by just selling books, so they went super, super, super down the rabbit hole. And then later on, they started selling more things, then they started selling other people's things. Now they're doing everything. They literally— you can literally have software, everything is on Amazon because they started by niching down and then went up. So really, I'm telling you, if you're a beginner, you need to find specific niche with a specific service that you're going to provide. And later on, when you scale and you tapped out your market, you can then niche back up and provide your services to more people.