Abu Lahya: The Biggest Hack in Sales #muslim #entrepreneur #business #islam

Realistically, sales is just making people understand that the transformation that you're going to give them is valuable and that you're the right guy to give them this transformation. If you can do this, you're gonna make a lot of money. To increase the perception of what you're selling by not talking about the feature, oh, we're gonna code the website here and this and that, I'm gonna come to your house and let's say you have a cleaning service, I'll wash with this product. No, what you're saying is when I get to your house and I leave, your house is gonna be bang, it's gonna be clean, smells good. When you have guests, they'll ask you, oh, was this brand new? That's what you want. And now to increase the trust that you have with me, I'll say, by the way, Thomas "Hey, my boss across the street just got his house cleaned by whatever other company, doesn't even have to be my company, and all his neighbors asked who cleaned the house because it was amazing." Now, same thing, I'm increasing the likelihood of them buying from me because they know I can actually get the things done, or they know the thing that I can get them done will really be beneficial for them.