Eyoub argues the biggest business hack is authentic social proof. Offer a bold money-back guarantee like "make $5K in 90 days or get your money back," run it at a loss to build real testimonials, then use those documented wins to raise prices dramatically the next year. Competitors with empty guarantees can't compete.
Chapters
Guys, if you want the biggest hack in business, figure out a way to get social proof, whatever it costs. Even if you have to run your business as a nonprofit for the first year, social proof is the key. For example, I teach people how to make money online. I can decide for the first year I don't make money. I'm going to lose money. It's fine. I'm going to waste my time, waste one year, but I'll create a $10 million business from that one year. So it's worth it. The way I do it is I, for example, say, say I'm like, I'll help you make $5K. I'll give you your money back if it doesn't work. That is very risky. 'Cause I can't control what you do. I can just make sure you promise that you'll work and put conditions for you to get a refund or just get lazy. But I'll have to give you your money back if it doesn't work. But still, if I sell that to thousands of people, I'll get like 1,000 guys that made money and I would be happy, alhamdulillah. And all the guys, let's say I get 1,000 other guys that don't make money. I just give them their money back and they're still happy. So I lost money because I made money on half the guys and lost money on half the guys. So I ended up not making money, but I'm left with 1,000 guys that are happy. That say, this is an amazing program. I made so much money. I'm good. It's amazing. Now, the next year, I can do the exact same thing, but I can say, hey guys, I'm not going to promise you a single thing, but I have 1,000 people that are happy going through my program. Done. Then I can charge double the price because no one else had the same social proof. No one can say that. Everybody can say I have a guarantee. Everybody can promise you something. Who would you rather buy? Would you rather buy somebody that says, hey, I guarantee that you make $5K in the next 90 days, or somebody that can say, hey, I helped over 1,000 Muslims make $5K in the next 90 days? Which one would you trust more? Together actually didn't have proof. Other guys are giving you a promise. And guess what's even crazier now? I can beat this guy by saying I helped over 1,000 Muslims make $5K in 90 days. And on top of that, I'll have a guarantee. This guy's going clear. And that's because I have social proof.
