Abu Lahya argues that keeping clients informed prevents frustration and builds trust. He compares it to surgery: a patient gets anxious not because of the procedure itself, but because the surgeon never explains what's happening. Regular updates show professionalism and stop complaints before they start.
Chapters
Why am I hearing a whole machine entering my finger? What's going on? And I can hear like— Very important that when you're solving something for someone, you communicate with them at each step. What do you think would happen if somebody's fixing my pinky, literally opening it up live, and doesn't speak to me for like a whole 3-hour surgery? And I'm awake and I can hear like— And I can't know what's happening with my finger. I can't see it. I'm gonna be crashing out. Yo, what's going on? They don't care. I'm gonna be like, yo, hey, stop! What's going on? Like, no, I'm doing my job. Like, tell me what's going on. Why am I hearing a whole machine entering my finger. What's going on? Whereas it was like, sir, we're starting to open your finger. It's normal if it hurts. Okay, thank you for letting me know. Imagine if they didn't communicate and they open my finger and break it. I'm like, yo, you're supposed to fix it. I'm crashing out. Same thing with your clients. Most people would complain at you not because you are a problem or you have a problem, just because you don't communicate enough. People are not really mad when you don't do something. They're mad that you didn't let them know that you couldn't do it