Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

How to Increase Your Business Valuation Multiple

19 Oct 2026 · 1 min

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In this brief segment, Mark Osborne, MBA, CEPA®, explains that business owners can raise their valuation multiple by improving internal processes or expanding revenue sources. He illustrates the impact with a $1 million‑a‑year business that could move from a 2× to a 3× multiple, dramatically increasing its sale price. Osborne then invites listeners to share additional examples of actions that have successfully shifted a company’s valuation multiple.

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But by making improvements in their process or their sources of revenue, things like that, they could get a whole turn on the multiple. So, a million-dollar-a-year business, instead of being valued at 2x, is now valued at 3x. It would be a lot harder for them to turn that million dollars into another $2 million than it is to go from 2x to 3x. What are some other examples of ways that you've seen companies sort of make that multiple change in the way that they're valued.