Mark Osborne argues that real estate agents should identify their likely buyer profile instead of just putting up a yard sign and hoping. Tailoring outreach to specific buyer types increases sales efficiency and effectiveness.
that maybe not everyone thinks of, but that you do. And it really sort of demonstrates a lot of the sort of strategic thinking that you bring. And one of those things that we've talked about is sort of the idea of thinking through not just, well, we're going to put the sign in the yard and we're going to see who drives by and wants to place an offer, but actually thinking through strategically who is the buyer likely to be.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
