Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

Will You Exit Your Business on Your Terms?

19 Oct 2026 · 1 min

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In this excerpt, the speaker—who is a Certified Exit Planning Advisor—emphasizes that every business owner will eventually need to exit their company, and stresses the importance of doing so on one’s own terms rather than being forced by external circumstances. He explains that many owners are compelled to sell because they haven’t prepared adequately. The speaker frames exit planning as essentially good business planning, aimed at increasing the company’s value, and references the Exit Planning Institute’s methodology to support his points.

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So, such a great call-out there on sort of everyone exits their business eventually. The question is, will it be on your terms or not? So often, external things force you to sell. And if you haven't done that work to prepare, then you're not really selling on your terms. Whereas, and I'm also a Certified Exit Planning Advisor, and in the Exit Planning Institute world, we talk a lot about, Exit planning is really just good business planning because you're sort of planning your business to be worth more.