YESTalk-141 - The Perfect Video Setup for Realtors on A Budget

Welcome to Kevin Ward's Yes Talk for Realtors. This is Kevin Ward. If you want to be powerful and if you want to maximize your ability to market yourself, to put yourself out there and to get credibility and trust with people, video is the most important marketing asset that you have today. I want to talk about video and the importance of using video in your business and then also give you a setup to help you start shooting great quality videos with great quality audio on a budget today. Because I've been saying, I've been saying this for years and for those of you have been following me on YouTube or anywhere else, you know that for the last seven years I built my entire business by leveraging video. And this is how I started my company. I never, I didn't ever go travel to real estate companies and speak as a real estate coach. I didn't do that. I didn't do direct mail, I didn't do Google marketing or Google Ads or even, even, we didn't even use Facebook marketing for many, many years. Almost all of it was through me shooting simple video training videos and posting them on YouTube and leveraging that. And I am a huge believer in video. And if for you as a real estate agent, if you want to be powerful and if you want to maximize your, to market yourself, to put yourself out there and to get credibility and trust with people, video is the most important marketing asset that you have. And I've been saying that for years and people are beginning to see it, but they're still scared. And I get that. So here is how you get started. One, you start shooting video, alright? You just start shooting it. I'm going to give you a setup for how you can get set up to be shooting high quality video and audio. Because it's really important that what you're putting out, at least the quality is good. So you get started. Now I know you're worried about I sound horrible in video or I look horrible on video or however you feel about that. And the reality is, the good news is when you get started, especially if you're using YouTube, is that nobody's going to watch your videos. So your first videos that you're going to be shooting, don't worry about it, they're not going to be that good. That's okay. Nobody's going to see them because YouTube's not going to show them to anybody if they're not that good. And when you're on, if you're putting it on Facebook, which you should be, and on Instagram and all that, now's the time to put your bad videos up, because you still have a before. You have a lot of people watching you and following you. But as you get better and as your audience grows and your reach grows, your personal circle grows, more and more people are watching it. As your marketing and exposure grows so that you're bringing more people into your video, you'll want to have had some practice at shooting videos. People ask, you know, how many takes does it take me to shoot a video? 90% of the time it takes one. And if I have to reshoot a video, it's usually like the first 10 or 15 seconds because I say the wrong thing to get started. It's like I mess it up or something right away. And then I'm like, oops, that didn't work. So we just started over. This video is going to be shot, one take, and I'm going to actually be demonstrating two different video cameras, two different sets of audio, and so forth for you to help you get started. So this is also a product review to help you. So I found these two pieces of equipment that I think are awesome for real estate agents to help you get started on a budget for less than 70 bucks. First is a tripod. Right? That's right here. I got my iPhone on it right now. And also then the microphone that I'm using, which this microphone, I have got two microphones on. So the first mic is our Sennheiser mic, which is a cordless mic that we use with our camera here, and that's what we record our videos on. However, it's a $600 mic set, and you probably don't need or need a $600 mic set for the videos you're shooting now. And a lot of you can't afford a $600 mic set, so don't worry about it. This other one that I'm wearing is a $33 mic set, and that's what I'm going to recommend today. So I'm going to talk first about the tripod and the cool thing about what's great about it, and we'll talk about the microphone. So first, if you're shooting video, you want to be able to shoot video without holding your camera, okay? Because when you're holding your camera, one, it's going to be too close to you, and two, you're going to be moving around, and it just doesn't work. Look. Right. So you need a video. However, you need a tripod. So most of you, though, one, you could buy cheap tripods, okay? You can Buy them inexpensively, but they take up space. They're bulky and so forth. And I love this one because it's not bulky, it's light, and yet it's very, very functional. So I'm going to kind of show you what it does, and I'm actually going to demonstrate a. Shooting an actual video with it. So this is the actual tripod as it's set up right now. But the cool thing about it is that you just loosen this little, adapt the little thing right here, and it slides right up. I've got this microphone plugged in, which I'll demonstrate in a minute. And now with this right here, that it literally is that small. Take the phone off of it, and this tripod will fit into this little bag, which you can put in your backpack. You can throw it in your car, you can throw it in your trunk. It doesn't take up any space. It's very, very cool. You can also, with this little adapter right here, this thing right here, it's really simple. I just loosen it, and then I can. As I loosen it, I can adjust the angle of it. So now I have a selfie stick. So it actually works as a selfie stick. And it's also adjustable. So I just clip these. It's three different adjustment parts. And I can extend it as long as I want it to extend. So I can extend it that far. So now I've got a real long selfie stick. Or if I want to, you know, make it shorter, I can do it that length and so forth. And. But the nice thing about it is, is as a tripod, I can do it this way. So I can do it as a tripod. Whoops. Get that shut down. I can get it as a tripod like this, so that I can set it on my desk. And it's right here at eye level. I can stand up and it's there. I can raise it to eye level. But it also, when you fully extend it out like so. And I'm doing this all mic'd up. So. And this is a corded mic that you're seeing connected to the smartphone. But I can literally stand it on the ground right there. And I've got my video camera, which is right at eye level, which is great angle for me to be able to shoot a video. I can be sitting in a chair. I can be sitting with somebody else and do a testimonial video. I can do an interview. If I'm doing testimonials, getting testimonials from clients, I can Set it up like this. And I can. And I'm going to show you the microphone set that I'm about to show you that I got for 33 bucks on Amazon. I'm going to put the links, by the way, the links to all this. This is a Fugitech tripod. I'm going to put the links in the description of the video down below and also the microset, which I'm going to get to in just a moment. So. But this is so cool because it's so versatile and it's so simple. You can make it short, you can make it tall, you can turn it into a selfie stick if you want to. And I can set it up for shooting video and so forth. So check this out. This is really, really cool. I'm going to turn it on now. All right, now I'm just setting it up where that it is in the selfie mode for shooting video. I'm actually going to let you both see the video quality when you shoot it with this compared to the what you're watching me on right now and let you see and compare both the video and the audio. Because with your smartphone and this video, this audio device's microphone, you're going to be able to shoot great quality video and audio that is going to be great for your YouTube, for YouTube videos, for social media and even for your website. And for those that are my coaching members, I train them on how to shoot video to go onto their website, which we call an online vortex, because a website, most real estate agent websites, people just come to it and they bounce off of it. A vortex actually draws people in. That, that's a different conversation. But I'm going to shoot some video here so you can actually see it. But another cool thing, a really, really cool thing about this tripod is if you look right here, there is actually a little Bluetooth remote control that is that I pair, that is very simple to pair with your phone, whether it's an iPhone or a Samsung or a Google phone, whatever it is that you can pair with it. And then it just pops right out. And now I have a little remote that I can use. It will actually start the video for me. So what you're going to be seeing here is actually video shot on my smartphone. And the audio, which is this, that's going to be plugged in and you're going to get to hear the audio and the video. Now let me tell you about the audio real quick. So this, the tripod is a Fugitech FT569. The link is in the description below. And then this is a Powerdy's Easy Vlogging interview set. Now, the interview set. I don't. I didn't keep the box because I don't really care about the box. But the cool thing about this is that you've got the microphone, which I'm wearing the microphone right here, but it's a whole set. So check this out. With this set, you have two microphones. So this is if you're like, if you've got. If you're doing a video testimonial, getting a video testimony from clients, and it's a couple, it's a husband and wife, you can put both microphones on both of them and record it into your smartphone because it has this very cool little splitter right here that. That plugs directly into your iPhone if. Or into your phone if you're using an iPhone. Then you're going to need this. You'll need the little adapter to your Lightning adapter that you plug into it. And so I'm actually able to take and plug this into the splitter. And then I plug it into one microphone into this side, and then the other microphone which comes with it, I can plug into this side. So I can use the splitter if I want to do two. Now, if it's just me and I'm just shooting one video, and as I am here, one, and I'm the only one that I just plug in the adapter. If you're using a Samsung or whatever, with a regular adapter like this, whatever, that's 3.5, whatever they're called. I don't know. I'm not a techy guy, but I just know what works. All right? So I can plug this in, and with this kit for $33, I get two microphones, I get the splitter, and I get two extension cables that are 79 inches, which is over 6ft each. So that if I'm, like, right here, I'm close to the camera, which is great. I'm sitting here, and the camera's, you know, two or three feet away from my face. But if I wanted to be 6ft away or even 8 or 9ft away, I can do that with the. This, the microphones and the extension cables, all right? And all that goes inside this little bag right here that I can then throw in my backpack. You can throw in your backpack or in your glove compartment, and you can carry it with you everywhere you go, or your purse and so forth. And then I've got The little thing, you just turn the switch on so there's a little, little switch on it. Turn it on. And now I am going to demonstrate exactly what this looks like when I go from this camera to this camera. And now I am talking to you on my iPhone. And so this is just an iPhone. This is actually the front facing camera on my iPhone 10. So it's not even the best camera. On the other side is a better camera. But I like when I'm shooting the video to be able to see myself. So I can see that I'm aimed right and so forth. And I am using this microphone, which is this $33 power device by the way. For the $33, you get the interview set. Again, we'll put the link down in the description video description below so you can get this. And so now what you're actually hearing is the audio. This is a $33 audio set. Now the camera over here, this other camera is a Panasonic GH Lumix Lumix GH5, which is a $2,000 camera with the lens and everything and a $600 mic set. So what you have been watching has been a $2,000 DSLR camera with a $600 mic set. And what you're looking at right now is actually a smartphone front facing camera with a $33 mic set. So it lets you see that while there is some difference in the video quality, no question about it, and there's some difference in the audio quality, no question about it, it is still a very high quality video and audio that you can use that would be great to get you started. There's a few more things you can do to tweak it. But this is a simple setup and I'm actually doing it on a $23 tripod and that's totally adjustable and that you can set up to use. And when I'm done, then I just simply click the little remote control button. My hands aren't having to move up and punch it off or anything like that. And so all I've got to do is click the button and it stops recording. So it's just, it's that simple. And so it's the Fugitech FT569. It is the Powerdewise Easy Vlogging Video Video. It's a two speaker, two six speaker interview set. Again, I'll put the link down below. And when with the link you can also see if you don't want the two mics, you can just get one mic and it's like 22 bucks instead of 33 bucks or something like that. So you've got that. But here's the most important thing, my friend. Use video. You need to be leveraging video right now in everything you're doing. When you're doing a follow up, instead of just sending somebody a text, shoot a quick video for me. If you meet somebody at an open house, they've been out looking at 10, they've been looking at, you know, 10 or a dozen other houses, talking to all these other realtors. They've seen so many people, they've seen so many things, they're not going to remember you. There's nothing special that you give them a card. Cool. However, when you shoot a quick video and you text that video to them and say, hey, Bill and Sarah, just it was great to meet you at the open house today at 123 Elm Street. I'm going to send you a link to the property itself so that you can get more pictures and stuff so you can remember it. If you have any questions on anything, any help on it, let me know. And also if I can help with anything in buying or selling a property, feel free to reach out to me. It was great. Again, a great pleasure to meet you. Boom. And I just shoot a quick video like that. I can text that video to them. Now when you do it with, when I'm doing that, it's way better if I'm using a setup like this so that I'm not holding the video camera. But I want good quality and I want it on my phone so I can immediately text it. It's just so, so powerful. And with the, with the power to wise microphone and the fugitech tripod and my little thing here, I don't even have to do post production editing or anything. Clipping it, trimming it, all that because it's immediately done right here with just the simple click of the button and I can start, I can start the video and boom, I'm recording. Hey, great to meet you guys. And then I click the button again, I turn it off and it's that simple. So if this video has been helpful, make sure you give it a thumbs up. Click on the links below to check out the products on Amazon and get them. Most important thing, use the video. If you have any comments or questions or other great pieces of equipment that you're using, let them let me know, post them down below and I'll see you soon. Hey there, it's Kevin. Did you like today's podcast? If you did, be sure to subscribe to the next one and tell a friend about us. If you want more free training and resources that are the best to help you get more yeses with no BS, visit me@yes masters.com until next remember every day to embrace life, engage opportunity and always expect yes.