YesTalk-166 - The Best Way to Reconnect with Your Personal Circle
14 Nov 2019 · 9 min
Kevin Ray Ward gives real estate agents two phone scripts for reconnecting with past clients and contacts over the holidays. One is a simple Thanksgiving greeting with no business ask; the other adds a low-key referral request for the New Year.
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Welcome to Kevin Ward's Yes Talk for Realtors. This is Kevin Ward. How do you reconnect with somebody in your personal circle in your database that you have not talked to in a long time? The holidays are coming up and so today I want to talk about the best time, the best time of the year to reconnect with with your personal circle, with your sphere of influence, with your past clients, with all those people that you know, the people that have given you business or the people that are looking for business for you, the people that would give you business if you stayed in touch with them. And you. And if you're watching this and you haven't stayed in touch with them, you're going like, oh man, I got to do something. Well, help has arrived because today I'm going to talk about how do you reconnect with somebody in your personal circle in your database that you have not talked to in a long time time. And I call it a personal circle instead of a database because the data has data in it. A personal circle has relationships in it. And so you want to have relationships because I thoroughly believe that relationships are the future of real estate. If you're going to be a real successful real estate agent, it is based on relationships. It's going to be technology versus relationships. And some people are going to the technology route. There will be some buyers and sellers, they're going to just go the technology route. And mainly because they don't have a relationship with a professional real estate agent that knows what they are doing can actually help them deliver a better result. In other words, a real estate agent that actually has value in today's time. So if you're that agent, how do you reconnect with these people and create that Begin creating that top of mind awareness so that they will be a great source of business for you both in their own buying and selling of houses and in referring you business. And so I'm going to give you the opportunity today to download a free copy of my Personal Circle holiday scripts. Because the best time to reconnect with your personal circle is at the holidays. And so here in the United States we're coming up on Thanksgiving and then after that's going to be the Christmas, Happy New Year, Hanukkah holidays. Depending on what holidays you celebrate the people that you know. But it's the best time in the world. People are more friendly, they're more introspective, they're more connected with other people, they're more into relationships and it's just a time family and friends and a time reflecting on all of that. So it's a great time to reconnect with people. And it just gives you a real great simple excuse to say, hey, I just wanted to call and wish you a Happy Thanksgiving. Right? So for those of you that need that help, here it is free download. In the description of the video below or in the blog here, there's going to be a link, it's going to give you the link to download the free scripts. And there's actually two scripts. So I'm actually giving you two scripts, the personal circle holiday scripts. The first one is a thinner Thanksgiving script and it is just a holiday greeting. And then the second one is a happy holiday script that's more designed for Christmas, New Year's, Happy Hanukkah and so forth. And it is a greeting and a business script. All right, so you, depending on your circumstances and depending on the relationship you have with this person or whether you've talked to them or not in a year or two or three or last month will help you know exactly which approach to use. Because the way I've laid it out is this way, I'm just going to walk through you with you kind of the script. So the first one is just a Happy Thanksgiving script and it is a non business, really a non business approach. And it's just designed to reconnect with them and say, hey, I was thinking about you and you matter to me and that's the main purpose. And so this idea is I've got the first time I'm going to talk to these people, I haven't connected with them in a while is on Thanksgiving I'm going to connect with them and just say, hey, Happy Thanksgiving and thank you for being my friend. Thank you for your business in the past, thank you for our relationship. And then the second call will come the next month for New Year's and Christmas and then say, hey, I was calling for two reasons. One is to wish you and your family a happy holiday and two is to see who you know that's looking to buy or sell in the new year. Alright, so that's the framework of the download that you're going to get here. So it gives you the script and it's just you, it's just you talking to somebody that matters to you. Okay, so it's, it starts real. Hey, this is Kevin. Hey Bill, it's Kevin Ward. How's it going? And if they know you only from real estate, you might, if they, you know, you're not sure they're going to know who you are. Hey, it's Kevin Ward with yes Masters Realty. How are you? Okay, so I'm going to just reconnect with them, but if there's somebody that I know and you know your name is in their cell phone, you don't need to say, hey, this is Kevin Warden with yes Masters Realty. In fact, a lot of times you might even, you don't even need to say who it is. Hey, Bill, how's it going? They're going to know exactly who you are. Right, because you are in their cell phone. Hey, I just wanted to give you a quick call and wish you and your family a very happy Thanksgiving and just basically to thank you for being my friend. Thank you for our relationship, thank you for your, the referral you gave me last year. Thank you for using me and allowing me to have the honor to help you and your family sell your last home and buy your next one. Whatever it was that you have about them to be grateful, then you would just expect that. Now if you want to, then you can optionally just go like, hey, is there anything as we go into the holidays, going to the new year, is there anything real estate related or otherwise that I can help you with? Just super friendly, super nice, super high energy conversation or is there anyone you know that I could help? And it's a very low key approach. And when you look at that, when you actually see the script, you'll notice that I talk about, is there anything real estate related or otherwise that I can help you with that's optional on this first conversation? If you haven't been talking to them in a while. Going to keep this a very simple, short conversation and say hello and Happy Thanksgiving. I'm thinking about you. You matter to me. Okay, so that's the first conversation. And so the second script is your holiday Christmas script. That script, right. There is a time when you can ask for business. If you talk to them before, just wish them Happy Hollow, Happy Holiday and Thanksgiving. Now you can say happy holidays and who do you know? And it's a perfect time to ask for that because you're going into a new year, they're going into the new year. They know you've set goals. They know that you probably have goals for what you want to how many people you want to help. And so it's very natural to say, hey, I've set a goal to help 50 people or 50 families or 100 families or 25 families or whatever it is to who are either going to be selling buying or investing in real estate in 2020. Who, who do you know that I can help? So it's just a very natural conversation as we look toward the New Year and you can have it with them. And so today you can download a free copy of my personal Circle holiday scripts. Just click on the link down below. Click on it, download it, we'll send it to you right away so that you can use this. And the most important thing is you got to use it, talk to these people and then let that become the beginning of a habit of talking to your people regularly. Because when you do that, you maintain top of mind awareness. They will think of you and they will use you. So as we come into the holidays, Happy Thanksgiving, Happy Holidays. Wherever you are and whatever you're doing, hope it is a great holiday season for you. And with this, it will not only be a great holiday season, but you'll go into 2020 crushing it in your business because you're connecting with those relationships and you're going to get a lot of business from it. So put your comments and your victories and everything down in the comments below. If you liked the video, give it a thumbs up. Subscribe to my channel if you haven't done that yet for more great training and motivational videos that will help you get more yes without the bs. I'll see you on the next video. Hey there, it's Kevin. I hope you enjoyed today's podcast. Are you tired of getting no after no? When you're out there trying to get listings and trying to inspire sellers to say yes to you, then I'd like to invite you to download a free copy of my no BS listing presentation. This presentation will guide you through exactly what to say that will have motivated sellers saying yes to you over and over again. Stop getting stumped with skeptical seller objections or the famous we need to sleep on it, eliminate the resistance and have sellers ready to hire you and give you the listing before you even finish your presentation. To get a complimentary copy of my proven listing presentation, go to yes masters.com forward/download again. That's yes masters.com download to download your free copy today. Sam.